Top 3 Marketing Trends that will rule 2020
Voice search is an up and coming marketing tool and with many popular brands bringing out voice search speakers, such as Google Home, Amazon Echo and Apple Homepod, along with the access of voice search on smartphones, such as Apple’s Siri, Samsung’s Bixby and Microsoft’s cortana, over 40% of adults are using voice search daily. According to comscore, by 2020, 50% of all queries will be voice based, this means bad news for any business who haven’t updated their online profiles in a while as 48% of people have searched for local businesses with searches such as “which restaurants are open near me?” and if your business is difficult to find online or the information is confusing, it is unlikely to show up in those searches. According to a recent study only 4% of business are voice-search ready, fortunately Impetors has the ability to make your company voice-search ready, giving your customers instant access to your company information such as opening times, location, reviews etc.
Social Media Marketing
77% of people have a social media account and this number just keeps on growing. It is used everyday, by people of all ages, which is what makes it such a good tool for online marketing and advertising your company. Impetors is consistently creating online advertisements for their clientele, via social media. Creating Instagram and Facebook posts to promote offers in stores discount codes or just to advertise the products in store, receiving over 200 views on some of the promotional videos created in the past. Social media marketing can help any business to grow bigger and gain more customers, therefore increasing sales.
Augmented and Virtual Reality
Augmented and virtual reality marketing is a brand new technique not currently used by many businesses, your business could be one of the first to use it and drive up business through curiosity. This technology could help to boost a business’ sales with the recent increase in online shopping, it allows customers to try products before they buy them, for example, cosmetic products, clothing items, and household items all without directly touching the items, this also allows the chance for less-able people to become a customer of stores they wouldn’t have been able to get to before, as they can now access it on their phone or computer. This gives many business the opportunity to increase their target market and hopefully increase sales.