We began by creating a range of visual templates to be used across the social media channels, which linked in with their brand guidelines and website feel. Vibrancy and consistency were key in order to capture the attention of our audience and to make the Applied Business Academy easily identifiable.
We’ve been working with the Executive Education team to drive leads for some of their courses. Each course is its own ‘campaign’, as the target audience and subject matter is extremely varied and often quite niche. We have created promotional videos and many presentation decks for AB Academy.